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I bring 10+ years of experience in eCommerce and web operations, with a luxury retail background working for brands such as Tory Burch, Tiffany & Co., and Kevyn Aucoin, to name a few.

My expertise spans site merchandising, content operations, SEO optimization, editorial shop builds, and implementing feature enhancements that elevate the overall user experience.

 Alongside my corporate experience, I also focus on branding and designing websites for service-based businesses, helping them create a cohesive, elevated online presence that feels both intentional and impactful.


[work with me]

Hi, I’m Michelle — Founder, designer, Mom and storyteller dedicated to bringing your brand’s soul to the surface

MEET       DESIGNER

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[ABOUT / 01]

I am a self-taught graphic designer whose journey began long before I ever opened a design program. Michelle Sophia Studio was born from a lifelong love for art—one that started the moment I realized creativity was my language.

From childhood to my school days, I could always be found in the art room, experimenting with anything I could get my hands on—paint, clay, charcoal, cameras—searching for the medium that felt like home. That spark settled into something deeper in high school when I picked up my first camera, a Nikon D3100. I brought it everywhere, capturing quiet moments, the people I loved, and the beauty tucked into ordinary scenes.

As I entered my career, I unexpectedly found myself in the world of web and digital operations. What I thought would be “a job” became a foundation—seven years in tech, managing luxury retail websites, product catalogs, site launches, UX flows, and everything in between. I learned how users think, how they shop, what makes them click, and what makes them leave. I developed a strategic, analytical side that perfectly balanced my creative instincts.

Somewhere along the way, I realized the worlds of art and tech weren’t separate—they were meant to support each other.

My creativity gave me vision.
My operations background gave me structure.
And together, they shaped my purpose.

Today, I blend storytelling, design, and strategy to create websites that feel intentional, personal, and deeply human. My work is rooted in the same passion that started it all: capturing emotion, shaping experiences, and helping others tell their stories in a way that feels both beautiful and true.

Photography taught me how to see.
But editing taught me how to shape a story.

Those endless nights spent adjusting light, color, and emotion slowly opened the door to graphic design. From my early BeFunky edits to discovering Adobe Lightroom, Photoshop, and Illustrator, I realized design wasn’t just about making something beautiful—it was another way to translate feeling, mood, and intention. It became a new form of storytelling, one with depth and structure, one that could guide someone through an experience.

[ABOUT / 02]

Choosing the right designer can feel like a leap of faith. I get it—because I’ve been in your shoes, building ideas from scratch, learning as I go, and figuring out how to make creativity meet strategy.

Your brand is more than just visuals—it’s your story, your vision, and your heart. My goal is to bring all of that to life in a way that feels natural, intentional, and unmistakably you.

Your brand should feel effortless — like a space where you can kick your feet up, breathe, and just be yourself. No performing, no trying too hard, no noise. Just comfort, clarity, and you.

That’s what I aim to create as a designer: websites that feel like home, built with intention, ease, and a little bit of soul.

I'M IN

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