01 - MY STORY

I've always been the kind of person who needs a creative outlet.

Not because I planned to build a business around it someday—but because creating things simply makes me happy.

For as long as I can remember, I've been drawn to visual things. Photography, editing, design, beautiful websites, thoughtfully curated spaces, perfectly styled outfits, a well-plated meal—I notice details. I notice how things feel. And I've always been fascinated by how small creative decisions can completely change an experience.

Photography was my first real creative love.

In high school, I carried my camera everywhere, documenting everyday moments and spending hours editing photos afterward. I became obsessed with learning how light, color, and composition could transform an image and tell a deeper story. Long before I knew anything about branding or web design, I was already teaching myself how to create emotion through visuals.

At the same time, my professional career led me somewhere unexpected: the digital world.

For over seven years, I've worked behind the scenes in eCommerce and web operations, helping manage luxury retail websites, digital content, product launches, and user experiences. While it may seem unrelated to design, it taught me something invaluable—how people actually use websites.

I learned what captures attention, what builds trust, what creates friction, and what makes someone click away.

Without realizing it, I was developing two very different skill sets: a creative eye and a strategic mind.

Then I became a mom.

Motherhood changed a lot for me, but one thing it amplified was my desire to create. During that season of life, I found myself constantly learning new skills and diving into new projects. I taught myself how to knit and crochet. I spent hours making personalized gifts with my Cricut. I became the person who gets excited about designing labels, creating custom details, and finding new ways to make something feel thoughtful and intentional.

I realized I didn't just love design.

I love making things.

One project led to another. While creating Cricut designs, I became fascinated by SVG files and wanted to understand how they were made. That curiosity led me to Adobe Illustrator. Illustrator led me to logo design. Logo design led me to branding. And branding eventually led me to web design.

Looking back, it feels less like a career path and more like a collection of interests that were always pointing me in the same direction.

Photography taught me storytelling.

eCommerce taught me strategy.

Motherhood reminded me how much I love learning, building, and creating.

And web design became the place where everything finally came together.

Today, I combine creativity, strategy, and thoughtful design to create brands and websites that feel both beautiful and purposeful. My work is rooted in the belief that great design isn't just about aesthetics—it's about creating an experience that feels intuitive, authentic, and uniquely yours.

Because whether I'm designing a website, building a brand, editing a photo, or creating something entirely new, the goal has always been the same:

To make something meaningful.

CREATIVITY, CURIOSITY & THE SPACE BETWEEN

"I don't just love being creative. I love learning how things are made. Looking back, every curiosity, career move, and creative pursuit was quietly leading me here"

BUILT ON A DECADE OF REAL EXPERIENCE...

02 - what i bring