Hi, I’m Michelle — Founder, designer, Mom and storyteller dedicated to bringing your brand’s soul to the surface. I bring 10+ years of experience in eCommerce and web operations, with a luxury retail background working for brands such as Tory Burch, Tiffany & Co., and Kevyn Aucoin, to name a few....
My expertise spans site merchandising, content operations, SEO optimization, editorial shop builds, and implementing feature enhancements that elevate the overall user experience.
Alongside my corporate experience, I also focus on branding and designing websites for service-based businesses, helping them create a cohesive, elevated online presence that feels both intentional and impactful.
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Notable Industry Experience
[ABOUT / 01]
Michelle is a self-taught graphic designer whose journey began long before she ever opened a design program. Michelle Sophia Studio was born from a lifelong love for art—one that started the moment she realized creativity was her language.
From childhood to her school days, Michelle could always be found in the art room, experimenting with anything she could get her hands on—paint, clay, charcoal, cameras—searching for the medium that felt like home. That spark settled into something deeper in high school when she picked up her first camera, a Nikon D3100. She brought it everywhere, capturing quiet moments, the people she loved, and the beauty tucked into ordinary scenes.
Photography taught her how to see. But editing taught her how to shape a story.
Those endless nights spent adjusting light, color, and emotion slowly opened the door to graphic design. From her early BeFunky edits to discovering Adobe Lightroom, Photoshop, and Illustrator, she realized design wasn’t just about making something beautiful—it was another way to translate feeling, mood, and intention. It became a new form of storytelling, one with depth and structure, one that could guide someone through an experience.
As she entered her career, Michelle unexpectedly found herself in the world of web and digital operations. What she thought would be “a job” became a foundation—seven years in tech, managing luxury retail websites, product catalogs, site launches, UX flows, and everything in between. She learned how users think, how they shop, what makes them click, and what makes them leave. She developed a strategic, analytical side that perfectly balanced her creative instincts.
Somewhere along the way, she realized the worlds of art and tech weren’t separate—they were meant to support each other.
Her creativity gave her vision. Her operations background gave her structure. And together, they shaped her purpose.
Today, Michelle blends storytelling, design, and strategy to create websites that feel intentional, personal, and deeply human. Her work is rooted in the same passion that started it all: capturing emotion, shaping experiences, and helping others tell their stories in a way that feels both beautiful and true.
[ABOUT / 02]
Choosing the right designer can feel like a leap of faith. I get it—because I’ve been in your shoes, building ideas from scratch, learning as I go, and figuring out how to make creativity meet strategy.
Your brand is more than just visuals—it’s your story, your vision, and your heart. My goal is to bring all of that to life in a way that feels natural, intentional, and unmistakably you.
Your brand should feel effortless — like a space where you can kick your feet up, breathe, and just be yourself. No performing, no trying too hard, no noise. Just comfort, clarity, and you.
That’s what I aim to create as a designer: websites that feel like home, built with intention, ease, and a little bit of soul.